INTRODUCTION OF MENU
CARD
Menus, as a list of
prepared foods, have been discovered dating back to the Song Dynasty in China.
In the larger populated cities of the time, merchants found a way to cater to
busy customers who had little time or energy to prepare food during the
evening. The variation in Chinese cuisine from different regions led caterers
to create a list or menu for their patrons.
The word
"menu," like much of the terminology of cuisine, is French in origin.
It ultimately derives from Latin "minutus," something made small; in
French it came to be applied to a detailed list or résumé of any kind. The
original menus that offered consumers choices were prepared on a small
chalkboard, in French a carte; so foods chosen from a bill of fare are
described as "à la carte," "according to the board."
The contemporary menu
first appeared in France during the second half of the eighteenth century, or
The Romantic Age. Prior to this time eating establishments or table d'hôte
served dishes that were chosen by the chef or proprietors. Customers ate what the
house was serving that day, as in contemporary banquets or buffets and meals
were served from a common table. The establishment of restaurants and
restaurant menus allowed customers to choose from a list of unseen dishes,
which were produced to order according to the customer's selection. A table
d'hôte establishment charged its customers a fixed price; the menu allowed
customers to spend as much or as little money as they chose.
TABLE D'HÔTE MENU CARD
Table d'hôte is a
French loan phrase that literally means "the host's table". The term
is used to denote a table set aside for residents of a guesthouse, who
presumably sit at the same table as their host.
The meaning shifted to
include any meal featuring a set menu at a fixed price. In the original sense,
its use in English is attributed as early as 1617, while the later extended
use, now more common, dates from the early nineteenth century. This meaning is
not used in France.
À LA CARTE MENU CARD
À la carte is a French
language loan phrase meaning "according to the menu", and used in
reference to a menu of items priced and ordered separately. The usual operation
of restaurants. This is in contrast to a table d'hôte, at which a menu with
limited or no choice is served at a fixed price.
To order an item from the
menu on its own, example a steak without the potatoes and vegetables is steak à
la carte
To describe a retail
pricing model in which goods or services traditionally bundled together are
separated out, putatively giving the consumer greater choice at lower cost.
EXAMPLE OF TABLE D' HOTE MENU CARD |
EXAMPLE OF À LA CARTE MENU CARD |
Good elaboration for menu card but where your (PW3) pic?
BalasPadam